Client
Casandra
Industry
Automotive · Entertainment
Country
Tanzania
Role
Product designer (solo)
Platform
Mobile
Two lifestyle products, cars and content, in one app.
A redesign and rebrand of Casandra, a Tanzanian automotive platform restructured into two distinct experiences: Casandra Automotive for car buyers and owners, and Casandra TV for automotive video content and creator subscriptions.

Casandra came with a single fragmented product and a request to make it work better. The redesign split it into two coherent user journeys sharing the same app and login. Casandra Automotive covers pre-purchase recommendations, consultation booking, vehicle importation assistance, a car marketplace, a Ford Africa showroom, lubricant and spare parts purchasing, and a garage management tool. Casandra TV is a subscription content platform where automotive creators publish video and users preview before subscribing. The UI/UX redesign covered both experiences, delivering high-fidelity Figma screens and detailed user journey documentation across both products.



